BIO

C7CD33F5-AE00-481B-BAFB-139519F225AB.JPG

Omil is a design researcher with cross-vertical experience in UX and business strategy. She believes in advocating for the user, but knows how to weigh insights and recommendations in the context of business goals. She is passionate about eliminating users' pain points and understanding their behaviors in order to design human-centered solutions.

 

Omil has delivered design research work across several industries, including insurance, financial services, consumer products, and big tech. Prior to frog, she was a management consultant and holds an Economics degree from New York University. 

*CV available upon request

Work Experience

  • Led research with multidisciplinary teams to develop products, services, and experiences for Fortune 500 clients and executives

  • Guided clients in the entire research process, including customer journey mapping, concept ideation and validation, competitive landscape analysis, market sizing, heuristic analysis, and road maps

  • Devised research plans for both qualitative and quantitative research, including recruitment, user interviews, surveys, contextual inquiries, co-creation workshops, validation sessions, and usability testing

  • Wrote proposals and pitched for new business, including frog’s first project with a biotechnology firm (~$500k) and secured additional project phases for two key clients ($450k+)

  • ​Worked on strategy and technology implementation projects for various consumer product companies; supported various functional areas for product launches, measurement frameworks, and adoption strategies

  • Improved the product development process for Web and Security products. Identified program manager’s pain points and provided roadmaps and milestones for pilot programs

  • Analyzed IBM cloud’s competitor’s marketing and PR strategies and created content for IBM Cloud through crafting executive bylines

  • Wrote breaking stories on the US economy and personal finance; managed Yahoo Finance's social media accounts

Marketing and Comms Intern / IBM

May 2017 - Aug 2017

Reporting Intern / Yahoo Finance

Oct 2017 - May 2017

Feb 2019 - Dec 2019

Management Consultant / Capgemini Invent

Strategy Analyst / Akamai Technologies

May 2018 - Aug 2018

Senior Design Researcher /

frog

Dec 2019 - Present

Education

2018

New York University

College of Arts and Sciences New York, NY

Bachelor of Arts, Economics

 

Honors: Dean’s List | Global Pathways Scholar 

Study Abroad: Centre Etudes Université Californie, Paris (Spring 2015), New York University, Shanghai (Fall 2017)